E-magazines in china

Under China’s current press rules, anyone who wants to launch a new magazine is required to first register with the General Administration of Press and Publication in order to obtain a publication license that is tied to distribution area and content type. These publication licenses are hard to come by, and practically out of reach of small start-ups who lack the backing of major state-owned publishers. There are grey-market ways around this, but for many magazines, it might be easier to reach a target audiences by publishing exclusively online, where regulation is significantly more relaxed. It’s also less of a risk, a way to roll out a magazine without the capital outlay involved in printing and distribution.
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Chinese digital & social media space

My weekly Friday 5 briefs on the Chinese Internet are (hopefully) a useful resource and (fingers crossed) an excellent way to keep up with online trends / culture, local web communities, and social media engagement on the Chinese Internet. However, you are still left six days out of the week in which you can’t expect a Friday 5. Fortunately, there are a wealth of other respectable online sources focused on social media, online marketing, and digital trends in China. The selection below represents English language content of such sources, ranging from websites put out by ad / marketing / communications agencies and consultancies, to personal blogs by individuals and groups captivated by China’s Internet culture.
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Online iwom pr crises in china: the latest and why

In China, discussion of online Internet word of mouth (IWOM) PR crises always seem to be focused on foreign companies, but this is a bit misleading because local Chinese companies get it too. Online crises in China comes in many forms. Sometimes they are brought on by circumstances outside of a brand’s control – a freak accident that explodes into a storm of online controversy, or changes in government policy that throw a benign long-term practice into the worst possible light. Other crises are unfortunately engineered by the brands themselves, through carelessness or malice.
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Microblogging after the death of twitter & fanfou

China’s Web 2.0 space is in constant flux. Companies rise and fall, and the ones that remain are forever adjusting their positioning, rolling out new services to compete in new sectors, and even changing their corporate identity altogether. And that’s without accounting for the hand of the government in all-things digital.
Below we take a look at a few of the new microblog and social networking services that have arisen in the wake of the Great Microblog Purge following the Urumqi riots in early July.

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